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Improving uplift model evaluation on randomized controlled trial data

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Publication:6555155
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DOI10.1016/j.ejor.2023.09.018MaRDI QIDQ6555155

Björn Bokelmann, Stefan Lessmann

Publication date: 14 June 2024

Published in: European Journal of Operational Research (Search for Journal in Brave)




zbMATH Keywords

evaluationOR in marketinguplift modelingcausal machine learningQini


Mathematics Subject Classification ID

Operations research and management science (90Bxx)


Cites Work

  • Generalized random forests
  • Estimating causal effects with optimization-based methods: a review and empirical comparison
  • Targeting customers under response-dependent costs
  • Response transformation and profit decomposition for revenue uplift modeling
  • Estimation and Inference of Heterogeneous Treatment Effects using Random Forests
  • High-dimensional regression adjustments in randomized experiments
  • Semiparametric Efficiency in Multivariate Regression Models with Missing Data
  • Policy Learning With Observational Data
  • Quasi-oracle estimation of heterogeneous treatment effects
  • Double/debiased machine learning for treatment and structural parameters


Related Items (1)

Predicting and optimizing marketing performance in dynamic markets





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