Predicting and optimizing marketing performance in dynamic markets

DOI10.1007/s00291-024-00755-1MaRDI QIDQ6556794

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Publication date: 17 June 2024

Published in: OR Spectrum (Search for Journal in Brave)

zbMATH Keywords

data analysisanalytical methodsdynamic marketsmarketing/or interface

Mathematics Subject Classification ID

Conference proceedings and collections of articles (00Bxx) Operations research and management science (90Bxx)

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