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Keyword-level Bayesian online bid optimization for sponsored search advertising - MaRDI portal

Keyword-level Bayesian online bid optimization for sponsored search advertising

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Publication:6559525

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DOI10.1007/s43069-024-00322-yzbMath1541.90224MaRDI QIDQ6559525

Kosuke Kawakami, Kota Ishizuka, Kazuhide Nakata, Kaito Majima

Publication date: 21 June 2024

Published in: SN Operations Research Forum (Search for Journal in Brave)

zbMATH Keywords

Bayesian inference online optimization online advertising bandit algorithm bid price optimization

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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