Developing a new data envelopment analysis model for customer value analysis

DOI10.3934/jimo.2011.7.531zbMath1231.90291OpenAlexW1975850262WikidataQ59165260 ScholiaQ59165260MaRDI QIDQ656422

Abdollah Noorizadeh, Reza Farzipoor Saen, Mahdi Mahdiloo

Publication date: 18 January 2012

Published in: Journal of Industrial and Management Optimization (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.3934/jimo.2011.7.531

zbMATH Keywords

analytic hierarchy processdata envelopment analysisweight restrictionsundesirable outputscross-efficiencycustomer value pyramid

Mathematics Subject Classification ID

Linear programming (90C05) Marketing, advertising (90B60)

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