Assessing the effect of advertising expenditures upon sales: a Bayesian structural time series model

DOI10.1002/ASMB.2460MaRDI QIDQ6574573

D. Gómez-Ullate, Pablo Suárez-García, [[Person:6077603|Author name not available (Why is that?)]], Pablo Angulo

Publication date: 18 July 2024

Published in: Applied Stochastic Models in Business and Industry (Search for Journal in Brave)

zbMATH Keywords

risk managementsales forecastingbudget allocationBayesian structural time series

Mathematics Subject Classification ID

Statistics (62-XX)

Cites Work

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• Inferring causal impact using Bayesian structural time-series models
• Predicting the present with Bayesian structural time series
• Bayesian and frequentist regression methods
• Generalized dynamic linear models for financial time series
• Bayesian filtering and smoothing
• Bayesian Variable Selection in Linear Regression
• Feature Article—Aggregate Advertising Models: The State of the Art
• Dynamic Linear Models with R
• An Operations-Research Study of Sales Response to Advertising

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