Assessing the effect of advertising expenditures upon sales: a Bayesian structural time series model
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Publication:6574573
DOI10.1002/ASMB.2460MaRDI QIDQ6574573
D. Gómez-Ullate, Pablo Suárez-García, [[Person:6077603|Author name not available (Why is that?)]], Pablo Angulo
Publication date: 18 July 2024
Published in: Applied Stochastic Models in Business and Industry (Search for Journal in Brave)
Cites Work
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- Inferring causal impact using Bayesian structural time-series models
- Predicting the present with Bayesian structural time series
- Bayesian and frequentist regression methods
- Generalized dynamic linear models for financial time series
- Bayesian filtering and smoothing
- Bayesian Variable Selection in Linear Regression
- Feature Article—Aggregate Advertising Models: The State of the Art
- Dynamic Linear Models with R
- An Operations-Research Study of Sales Response to Advertising
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