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Improving promotional effectiveness for consumer goods -- a dynamic Bayesian approach - MaRDI portal

Improving promotional effectiveness for consumer goods -- a dynamic Bayesian approach

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Publication:6579674

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DOI10.1002/asmb.2617MaRDI QIDQ6579674

Ravishanker, Nalini, Kamal Sen, Venu Gorti, Balaji Raman

Publication date: 25 July 2024

Published in: Applied Stochastic Models in Business and Industry (Search for Journal in Brave)

zbMATH Keywords

marketing Bayesian INLA CPG DLM

Mathematics Subject Classification ID

Statistics (62-XX)

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