Improving promotional effectiveness for consumer goods -- a dynamic Bayesian approach

DOI10.1002/asmb.2617MaRDI QIDQ6579674

Ravishanker, Nalini, Kamal Sen, Venu Gorti, Balaji Raman

Publication date: 25 July 2024

Published in: Applied Stochastic Models in Business and Industry (Search for Journal in Brave)

zbMATH Keywords

marketingBayesianINLACPGDLM

Mathematics Subject Classification ID

Statistics (62-XX)

This page was built for publication: Improving promotional effectiveness for consumer goods -- a dynamic Bayesian approach