Ranking customers for marketing actions with a two-stage Bayesian cluster and Pareto/NBD models
From MaRDI portal
Publication:6580727
DOI10.1002/ASMB.2677MaRDI QIDQ6580727
Author name not available (Why is that?)
Publication date: 29 July 2024
Published in: (Search for Journal in Brave)
No records found.
No records found.
This page was built for publication: Ranking customers for marketing actions with a two-stage Bayesian cluster and Pareto/NBD models
Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q6580727)