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Online retail platform cooperative promotion strategies with manufacturer competition - MaRDI portal

Online retail platform cooperative promotion strategies with manufacturer competition

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Publication:6593219

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DOI10.3934/jimo.2024067MaRDI QIDQ6593219

Xuechun Yan, Zongsheng Huang

Publication date: 26 August 2024

Published in: Journal of Industrial and Management Optimization (Search for Journal in Brave)

zbMATH Keywords

differential game goodwill cost-sharing platform selling agency selling cooperative promotion

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Mathematical modeling or simulation for problems pertaining to game theory, economics, and finance (91-10)

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