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Bayesian Inference for Assessing Effects of Email Marketing Campaigns - MaRDI portal

Bayesian Inference for Assessing Effects of Email Marketing Campaigns

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Publication:6623179

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DOI10.1080/07350015.2016.1141096zbMath1547.62951MaRDI QIDQ6623179

Unnamed Author, Kate J. Li, Jun S. Liu

Publication date: 23 October 2024

Published in: Journal of Business and Economic Statistics (Search for Journal in Brave)

Mathematics Subject Classification ID

Applications of statistics to economics (62P20)

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