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Measuring brand awareness in a random utility model - MaRDI portal

Measuring brand awareness in a random utility model

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Publication:6630257

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DOI10.1142/s0219525917500047MaRDI QIDQ6630257

Marco Tolotti, Pierfrancesco Dotta, Jorge Yepez

Publication date: 30 October 2024

Published in: Advances in Complex Systems (Search for Journal in Brave)

Mathematics Subject Classification ID

Utility theory (91B16) Marketing, advertising (90B60)

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