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Joint promotional effort and assortment optimization under the multinomial logit model - MaRDI portal

Joint promotional effort and assortment optimization under the multinomial logit model

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Publication:6633266

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DOI10.1002/nav.22187MaRDI QIDQ6633266

Hua Xiao, Min Gong, Kameng Nip, Zhaotong Lian

Publication date: 5 November 2024

Published in: Naval Research Logistics (Search for Journal in Brave)

zbMATH Keywords

assortment optimization revenue management multinomial logit model promotional effort

Mathematics Subject Classification ID

Mathematical programming (90Cxx)

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