Online customized strategy for manufacturers to counter showrooming behavior in a dual-channel supply chain

DOI10.1093/imaman/dpae009MaRDI QIDQ6637315

Qian Lei, Juan He

Publication date: 13 November 2024

Published in: IMA Journal of Management Mathematics (Search for Journal in Brave)

zbMATH Keywords

dual channelsconsumer behaviorshowroomingcustomized strategy

Mathematics Subject Classification ID

Operations research, mathematical programming (90-XX) Game theory, economics, finance, and other social and behavioral sciences (91-XX)

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