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B2Boost: instance-dependent profit-driven modelling of B2B churn - MaRDI portal

B2Boost: instance-dependent profit-driven modelling of B2B churn

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Publication:6638891

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DOI10.1007/s10479-022-04631-5MaRDI QIDQ6638891

Astrid Bagué, Matthias Bogaert, Bram Janssens, Dirk Van den Poel

Publication date: 14 November 2024

Published in: Annals of Operations Research (Search for Journal in Brave)

zbMATH Keywords

data mining churn cost-sensitive learning retention strategies B2B customer churn profit-driven model evaluation

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42)

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