Research on the influence of spillover effect on dual-channel supply chain under the background of live-streaming marketing

DOI10.1051/ro/2024179MaRDI QIDQ6652669

Lanlan Zhou, Jiangang Liu, Yuxuan Shen

Publication date: 13 December 2024

Published in: RAIRO. Operations Research (Search for Journal in Brave)

zbMATH Keywords

spillover effectdual-channel supply chaingoodwilllive-streaming marketing

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60)

Cites Work

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