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Dynamic cooperative promotion in the presence of private brand introduction and retailer myopic behavior - MaRDI portal

Dynamic cooperative promotion in the presence of private brand introduction and retailer myopic behavior

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Publication:6657672

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DOI10.1007/s13235-023-00547-2MaRDI QIDQ6657672

Peijie Bai, Zongsheng Huang

Publication date: 6 January 2025

Published in: Dynamic Games and Applications (Search for Journal in Brave)

zbMATH Keywords

differential game strategic behavior private brand cooperative promotion

Mathematics Subject Classification ID

Game theory (91Axx)

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