Order-sensitive competitive revenue maximization for viral marketing in social networks

DOI10.1016/j.ins.2024.121474MaRDI QIDQ6658985

Congcong Zhang, Wenqi Wei, Jingya Zhou, Yingdan Shi

Publication date: 8 January 2025

Published in: Information Sciences (Search for Journal in Brave)

zbMATH Keywords

viral marketinginfluence diffusionorder-sensitivecompetitive influence maximizationcompetitive revenue maximization

Mathematics Subject Classification ID

Game theory, economics, finance, and other social and behavioral sciences (91-XX)

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