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How to control the effectiveness of a campaign of mailing list marketing: a proposal based on survival analysis - MaRDI portal

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How to control the effectiveness of a campaign of mailing list marketing: a proposal based on survival analysis

From MaRDI portal
Publication:6666707

DOI10.1007/S10479-022-05145-WMaRDI QIDQ6666707

Author name not available (Why is that?)

Publication date: 20 January 2025

Published in: (Search for Journal in Brave)




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