Research on pricing and return strategy of platform provider under full-reduction promotion

DOI10.1051/ro/2024196MaRDI QIDQ6667361

Fang Zou, Chong Wang, Wei Peng, Yangguang Zhang, Sujuan Song

Publication date: 20 January 2025

Published in: RAIRO. Operations Research (Search for Journal in Brave)

zbMATH Keywords

optimal pricing strategystrategic consumersfull-reduction promotionspeculative purchase

Mathematics Subject Classification ID

Game theory, economics, finance, and other social and behavioral sciences (91-XX)

Cites Work

• Consumer returns policies with endogenous deadline and supply chain coordination
• Monopoly and product quality
• Strategic introduction of the marketplace channel under spillovers from online to offline sales
• Credit offering strategy and dynamic pricing in the presence of consumer strategic behavior
• A structural mathematical model on two echelon supply chain system
• The impacts of money-back guarantees in the presence of parallel importation
• Promoting end-of-season product through online channel in an uncertain market
• High price or low price? An experimental study on a markdown pricing policy
• Inventory and pricing decisions when dealing with strategic consumers: a comprehensive analysis
• Dynamic Pricing in the Presence of Strategic Consumers and Oligopolistic Competition
• Optimal add-on items recommendation service strength strategy for e-commerce platform with full-reduction-promotion
• The effects of green house gas costs on optimal pricing and production lotsize in an imperfect production system

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