The length of the effect of aggregate advertising on aggregate consumption

DOI10.1016/0165-1765(94)00622-9zbMath0900.90201OpenAlexW1996409380MaRDI QIDQ673577

Barry J. Seldon, Chulho Jung

Publication date: 28 February 1997

Published in: Economics Letters (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0165-1765(94)00622-9

zbMATH Keywords

Unit root testAdvertisingAggregate consumptionCointegration testError correction model

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Cites Work

• Unnamed Item
• Statistical analysis of cointegration vectors
• A fundamental relation between predictor identification and power spectrum estimation
• Distribution of the Estimators for Autoregressive Time Series With a Unit Root
• Advertising and Aggregate Consumption: An Analysis of Causality
• Vector Autoregressions and Causality
• Co-Integration and Error Correction: Representation, Estimation, and Testing
• A new look at the statistical model identification

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