Brand name and private label price setting by a monopoly store

DOI10.1016/J.ECONLET.2012.04.062zbMath1253.91096OpenAlexW2042010502MaRDI QIDQ694946

Hayley H. Chouinard, Jeffrey T. Lafrance, Jeffrey M. Perloff

Publication date: 19 December 2012

Published in: Economics Letters (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.econlet.2012.04.062

zbMATH Keywords

pricingmonopolybrand nameprivate label

Mathematics Subject Classification ID

Production theory, theory of the firm (91B38) Marketing, advertising (90B60)

Related Items (1)

Impacts of Power Structure on Supply Chain with a Store Brand

Cites Work

• An option-pricing look at the introduction of private labels
• The Noisy Monopolist: Imperfect Information, Price Dispersion and Price Discrimination

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