Advertising for a new product introduction: a stochastic approach.

DOI10.1007/BF02578929zbMath1148.90331MaRDI QIDQ703297

Bruno Viscolani, Luca Grosset

Publication date: 11 January 2005

Published in: Top (Search for Journal in Brave)

zbMATH Keywords

Marketingstochastic LQ controlstochastic Riccati equationgoodwillnew product introduction

Mathematics Subject Classification ID

Optimal stochastic control (93E20) Optimality conditions for problems involving randomness (49K45) Marketing, advertising (90B60)

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