Prices, promotions, and channel profitability: was the conventional wisdom mistaken?

DOI10.1016/J.EJOR.2010.12.022zbMath1250.91065OpenAlexW2020361034MaRDI QIDQ713123

Guiomar Martín-Herrán, Simon-Pierre Sigué

Publication date: 26 October 2012

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2010.12.022

zbMATH Keywords

game theorymarketingmarketing channeleconomic powerinstant rebates

Mathematics Subject Classification ID

Trade models (91B60) Marketing, advertising (90B60)

Related Items (8)

Trade deals and/or on-package coupons ⋮ Should companies jointly promote their complementary products when they compete in other product categories? ⋮ A dual-channel supply chain problem with resource-utilization penalty: who can benefit from sales effort? ⋮ Consumer environmental awareness and competition in two-stage supply chains ⋮ The Effects of Consumer Rebates in a Competitive Distribution Channel ⋮ Pricing to accelerate demand learning in dynamic assortment planning for perishable products ⋮ The influence of coupon duration on consumers' redemption behavior and brand profitability ⋮ Managing brand competition with consumer fairness concern via manufacturer incentive

Cites Work

• Shelf-space allocation of national and private brands
• A dynamic model for advertising and pricing competition between national and store brands
• Retail promotions with negative brand image effects: Is cooperation possible?
• On the coordination of dynamic marketing channels and two-part tariffs
• A supply chain under limited-time promotion: The effect of customer sensitivity
• STACKELBERG LEADERSHIP IN A MARKETING CHANNEL

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