Optimal media planning for multi-products in segmented market
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Publication:716071
DOI10.1016/j.amc.2010.12.111zbMath1209.90210OpenAlexW2086298509MaRDI QIDQ716071
Anshu Gupta, P. C. Jha, Remica Aggarwal
Publication date: 19 April 2011
Published in: Applied Mathematics and Computation (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.amc.2010.12.111
Multi-objective and goal programming (90C29) Case-oriented studies in operations research (90B90) Marketing, advertising (90B60)
Related Items (6)
Multi-criteria media mix decision model for advertising a single product with segment specific and mass media ⋮ Multi-criteria decision analysis with goal programming in engineering, management and social sciences: a state-of-the art review ⋮ Multi-period media planning for multi-products incorporating segment specific and mass media ⋮ Multi-product dynamic advertisement planning in a segmented market ⋮ Goal Programming Models for Managerial Strategic Decision Making ⋮ Toward the Realization of the “Europe 2020” Agenda for Economic Growth in the European Union: An Empirical Analysis Based on Goal Programming
Cites Work
- A chance constraints goal programming model for the advertising planning problem
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- An MCDM model for media selection in the dual consumer/industrial market
- Scheduling advertisements on a web page to maximize revenue
- Information resource planning for a health-care system using an AHP-based goal programming method
- A linear programming approach for determining optimal advertising policy
- Optimal advertising pulsation policies: a dynamic programming approach
- An approach to planning an advertising campaign of goods and services
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