Optimizing online recurring promotions for dual-channel retailers: segmented markets with multiple objectives
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Publication:723945
DOI10.1016/j.ejor.2017.11.059zbMath1403.90453OpenAlexW2773225254MaRDI QIDQ723945
Yezheng Liu, Yuanchun Jiang, Pinar Yildirim, Jennifer Shang, Qingfu Zhang
Publication date: 25 July 2018
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2017.11.059
Multi-objective and goal programming (90C29) Approximation methods and heuristics in mathematical programming (90C59) Marketing, advertising (90B60)
Related Items (5)
A review of bricks-and-clicks dual-channels literature: trends and opportunities ⋮ Optimizing decisions for a dual-channel retailer with service level requirements and demand uncertainties: a Wasserstein metric-based distributionally robust optimization approach ⋮ Should competing suppliers with dual-channel supply chains adopt agency selling in an e-commerce platform? ⋮ The influence of coupon duration on consumers' redemption behavior and brand profitability ⋮ The stability analysis of the dynamic pricing strategy for bundling goods: a comparison between simultaneous and sequential pricing mechanism
Uses Software
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