Measuring the baseline sales and the promotion effect for incense products: a Bayesian state-space modeling approach

DOI10.1007/s10463-008-0194-0zbMath1294.62247OpenAlexW2083392313MaRDI QIDQ734405

Tomohiro Ando

Publication date: 13 October 2009

Published in: Annals of the Institute of Statistical Mathematics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10463-008-0194-0

zbMATH Keywords

Bayesian methodmarketinggeneral state-space models

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Inference from spatial processes (62M30) Bayesian problems; characterization of Bayes procedures (62C10) Economic time series analysis (91B84)

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