Purchase timing models in marketing: a review

DOI10.1007/S10182-008-0096-8zbMath1304.90116OpenAlexW2152917786MaRDI QIDQ734448

Winfried Stute, Kai Kopperschmidt

Publication date: 13 October 2009

Published in: AStA. Advances in Statistical Analysis (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10182-008-0096-8

zbMATH Keywords

functional data analysisshot-noiseadvertising effectspurchase timing modelsself-exciting phenomena

Mathematics Subject Classification ID

Research exposition (monographs, survey articles) pertaining to operations research and mathematical programming (90-02) Marketing, advertising (90B60)

Related Items (2)

Shot-Noise Processes in Finance ⋮ Case-cohort analysis of clusters of recurrent events

Uses Software

• fda (R)

Cites Work

• Unnamed Item
• Unnamed Item
• Functional data analysis
• Understanding the shape of the hazard rate: A process point of view. (With comments and a rejoinder).
• Shot-noise processes and the minimal martingale measure
• A Method for Minimizing the Impact of Distributional Assumptions in Econometric Models for Duration Data
• A SHOT NOISE MODEL FOR FINANCIAL ASSETS
• A Composite Heterogeneous Model for Brand Choice Behavior
• A new look at the statistical model identification

This page was built for publication: Purchase timing models in marketing: a review