Optimal investment strategy on advertisement in duopoly

DOI10.3934/jimo.2016.12.625zbMath1406.91248OpenAlexW2337821252MaRDI QIDQ747032

Wanquan Liu, Bin Li, Fengjun Wang, Zhang, Qingling

Publication date: 22 October 2015

Published in: Journal of Industrial and Management Optimization (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.3934/jimo.2016.12.625

zbMATH Keywords

optimal controlcontrol parameterizationinequality continuous constraintsinvestment on advertisingnonlinear differential-algebraic model

Mathematics Subject Classification ID

Special types of economic markets (including Cournot, Bertrand) (91B54) Marketing, advertising (90B60)

Related Items (2)

Advertising games on national brand and store brand in a dual-channel supply chain ⋮ Dynamics of duopoly models with undecided clients under decentralized affine feedback advertising policies

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