Optimal budget allocation when response is S-shaped

DOI10.1016/0167-6377(83)90029-9zbMath0528.90071OpenAlexW2067113559MaRDI QIDQ786653

N. E. Zubov

Publication date: 1983

Published in: Operations Research Letters (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0167-6377(83)90029-9

zbMATH Keywords

optimal budget allocationcomputational procedureS-shaped response functions

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Nonlinear programming (90C30) Management decision making, including multiple objectives (90B50) Numerical methods based on nonlinear programming (49M37) Production theory, theory of the firm (91B38)

Related Items (3)

Optimal Budget Allocation Across Search Advertising Markets ⋮ Optimal budget allocation when response is S-shaped ⋮ Knapsack problems with sigmoid utilities: approximation algorithms via hybrid optimization

Cites Work

• Unnamed Item
• Optimal budget allocation when response is S-shaped
• S-Shaped Response Functions: Implications for Decision Models
• Bidding in Simultaneous Auctions with a Constraint on Exposure
• Feature Article—Aggregate Advertising Models: The State of the Art

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