The impact of sales promotions on store performance: a structural vector autoregressive approach

DOI10.1007/S10260-005-0114-XzbMath1084.62123OpenAlexW2069794429MaRDI QIDQ819445

Marzia Freo

Publication date: 28 March 2006

Published in: Statistical Methods and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10260-005-0114-x

zbMATH Keywords

structural VARpromotional effectivenessretail promotionsshort and long-term effects

Mathematics Subject Classification ID

Time series, auto-correlation, regression, etc. in statistics (GARCH) (62M10) Applications of statistics (62P99) Marketing, advertising (90B60)

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