Direct marketing of an event under hazards of customer saturation and forgetting

DOI10.1007/s10479-020-03723-4zbMath1455.90100OpenAlexW3045846545MaRDI QIDQ827282

Beatrice Venturi, Avi Herbon, Konstantin Kogan

Publication date: 7 January 2021

Published in: Annals of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10479-020-03723-4

zbMATH Keywords

maximum principleshooting algorithmdirect marketingonetime event advertising

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cites Work

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