Profit maximization for competitive social advertising

DOI10.1016/j.tcs.2021.03.036zbMath1500.91104OpenAlexW3142226160MaRDI QIDQ831129

Yanhao Huang, Chun Chen, Sheng Zhou, Deshi Ye, Yan Feng, Can Wang, Qihao Shi, Jia-wei Chen

Publication date: 10 May 2021

Published in: Theoretical Computer Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.tcs.2021.03.036

zbMATH Keywords

profit maximizationcompetitive influence spreadsocial advertising

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Marketing, advertising (90B60)

Related Items (1)

Diversified-profit maximization in competitive social advertising

Uses Software

• CELF++

Cites Work

• Active influence spreading in social networks
• Influence diffusion in social networks under time window constraints
• Algorithms for the Assignment and Transportation Problems
• Word of Mouth: Rumor Dissemination in Social Networks
• Maximizing Social Influence in Nearly Optimal Time

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