Signaling quality: Dynamic price-advertising model

DOI10.1007/s10957-009-9575-7zbMath1182.91121OpenAlexW2065553682MaRDI QIDQ846947

Gila E. Fruchter

Publication date: 15 February 2010

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10957-009-9575-7

zbMATH Keywords

pricemarketingadvertisingperceived qualitysignaling quality

Mathematics Subject Classification ID

Production theory, theory of the firm (91B38) Trade models (91B60) Marketing, advertising (90B60)

Related Items (11)

Advertising and quality-dependent word-of-mouth in a contagion sales model ⋮ Impacts of knowledge on online brand success: an agent-based model for online market share enhancement ⋮ A dynamic advertising model with reference price effect ⋮ Modeling the impact of product quality on dynamic pricing and advertising policies ⋮ Recent developments in dynamic advertising research ⋮ Dynamic pricing, reference price, and price-quality relationship ⋮ A survey of dynamic models of product quality ⋮ A Lanchester-Type Dynamic Game of Advertising and Pricing ⋮ Interaction of pricing, advertising and experience quality: a dynamic analysis ⋮ Dynamic pricing of new products in competitive markets: a mean-field game approach ⋮ Sustainable tourism

Uses Software

• Mathematica

Cites Work

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• Vertical product differentiation and entry deterrence
• Product Differentiation with Imperfect Information
• Prices as Signals of Product Quality
• A Theory of Dynamic Oligopoly, II: Price Competition, Kinked Demand Curves, and Edgeworth Cycles
• Dynamic Optimal Control Models in Advertising: Recent Developments

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