Developing optimization models for cross-functional decision-making: integrating marketing and production planning
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Publication:850658
DOI10.1007/S00291-005-0004-5zbMath1101.90036OpenAlexW2081870203MaRDI QIDQ850658
Liang-Tu Chen, Jun-Der Leu, Jen-Ming Chen
Publication date: 3 November 2006
Published in: OR Spectrum (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s00291-005-0004-5
Decision theory (91B06) Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)
Related Items (2)
Determination of production run time and warranty length under system maintenance and trade credits ⋮ Joint optimization of the marketing and operations functions
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