An encompassing view on markdown pricing strategies: an analysis of the austrian mobile phone market

DOI10.1007/s00291-005-0027-yzbMath1144.90429OpenAlexW2087856140MaRDI QIDQ858618

Gerald Reiner, Martin Natter

Publication date: 11 January 2007

Published in: OR Spectrum (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s00291-005-0027-y

zbMATH Keywords

System dynamicsCustomer satisfactionMarkdown strategyMobile phonesReference price

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Related Items (3)

Integrated markdown pricing and aggregate production planning in a two echelon supply chain: a hybrid fuzzy multiple objective approach ⋮ Integrating inventory control and a price change in the presence of reference price effects: a two-period model ⋮ Value chain management for commodities: a case study from the chemical industry

Uses Software

• DYNAMO

Cites Work

• Dynamic Pricing in the Presence of Inventory Considerations: Research Overview, Current Practices, and Future Directions
• A New Product Growth for Model Consumer Durables
• Unanticipated Side Effects of Successful Quality Programs: Exploring a Paradox of Organizational Improvement

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