Shelf-space allocation of national and private brands

DOI10.1016/j.ejor.2006.05.008zbMath1123.90050OpenAlexW2062065798MaRDI QIDQ869599

Georges Zaccour, Nawel Amrouche

Publication date: 8 March 2007

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2006.05.008

zbMATH Keywords

Stackelberg equilibriumgame theorymarketing channelshelf-space allocationprivate labels

Mathematics Subject Classification ID

Other game-theoretic models (91A40) Marketing, advertising (90B60)

Related Items (13)

A piecewise linearization framework for retail shelf space management models ⋮ The location and allocation of products and product families on retail shelves ⋮ The value of introducing customer‐to‐manufacturer model by the online retailer ⋮ The strategic interaction between business mode and store brand introduction in a platform-based supply chain ⋮ Analysis on the influence of retailer's introduction of store brand under manufacturer's product line strategy ⋮ Introduction of store brands considering product cost and shelf space opportunity cost ⋮ Brand positioning and consumer taste information ⋮ MULTI-ITEM NEWSVENDOR PROBLEM WITH AN EQUALITY RESOURCE CONSTRAINT ⋮ Prices, promotions, and channel profitability: was the conventional wisdom mistaken? ⋮ Exact Solution Methods for a Generalized Assignment Problem with Location/Allocation Considerations ⋮ Supply chain interactions due to store-brand introductions: the impact of retail competition ⋮ Horizontally differentiated store brands: production outsourcing to national brand manufacturers ⋮ The role of store brand positioning for appropriating supply chain profit under shelf space allocation

Cites Work

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• Retail promotions with negative brand image effects: Is cooperation possible?
• STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
• A Mathematical Model for Simultaneously Determining the Optimal Brand-Collection and Display-Area Allocation
• SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH
• An efficient algorithm to allocate shelf space

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