Positioning of new brands in an experiment

DOI10.1007/S10100-006-0015-6zbMath1287.91033OpenAlexW2052011656MaRDI QIDQ882615

Klaus Ladner, Vera Hofer

Publication date: 24 May 2007

Published in: CEJOR. Central European Journal of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10100-006-0015-6

zbMATH Keywords

product differentiationimitationcomplex decision situationheterogeneous oligopolyniche policy

Mathematics Subject Classification ID

Applications of game theory (91A80) Management decision making, including multiple objectives (90B50) Special types of economic markets (including Cournot, Bertrand) (91B54) Marketing, advertising (90B60) Experimental studies (91A90)

Cites Work

• Unnamed Item
• Monopoly and product quality
• Competition in multi-characteristics spaces: Hotelling was almost right
• Individual or team decision-making--causes and consequences of self-selection
• Relaxing Price Competition Through Product Differentiation
• On Hotelling's "Stability in Competition"

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