Narrowcasting of wireless advertising in malls

DOI10.1016/J.EJOR.2006.09.068zbMath1121.90081OpenAlexW2008950188MaRDI QIDQ884025

Suresh K. Nair, Arvind K. Tripathi

Publication date: 13 June 2007

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2006.09.068

zbMATH Keywords

optimizationinteger programmingmobile commercewireless advertising

Mathematics Subject Classification ID

Integer programming (90C10) Marketing, advertising (90B60)

Related Items (1)

Optimization models for targeted offers in direct marketing: exact and heuristic algorithms

Cites Work

• Determining the optimal direct mailing frequency
• Supporting mobile commerce applications using dependable wireless networks
• Broadcast Scheduling for Mobile Advertising
• Scheduling Commercials on Broadcast Television

This page was built for publication: Narrowcasting of wireless advertising in malls