Online purchaser segmentation and promotion strategy selection: evidence from Chinese E-commerce market

DOI10.1007/s10479-013-1443-zzbMath1325.90021OpenAlexW2049013171MaRDI QIDQ889534

Ying Liu, Chong Zhang, Hong Li, Geng Peng, Benfu Lv

Publication date: 9 November 2015

Published in: Annals of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10479-013-1443-z

zbMATH Keywords

cluster analysisonline purchaser segmentationpromotion strategysensitivity to promotion strategy

Mathematics Subject Classification ID

Communication networks in operations research (90B18)

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Cites Work

• Chameleon based on clustering feature tree and its application in customer segmentation
• Learning dynamic prices in electronic retail markets with customer segmentation

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