Market structure and cooperative advertising

DOI10.1016/0165-1765(86)90146-1zbMath1328.90072OpenAlexW2037710377MaRDI QIDQ899864

Kevin F. Forbes

Publication date: 1 January 2016

Published in: Economics Letters (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0165-1765(86)90146-1

Mathematics Subject Classification ID

Production theory, theory of the firm (91B38) Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)

Related Items (1)

Cooperative advertising models in supply chain management: a review

Cites Work

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