The study of properties of the word of mouth marketing using cellular automata

DOI10.2478/FCDS-2014-0003zbMath1328.90073OpenAlexW2009879044MaRDI QIDQ902747

Agnieszka Kowalska-Styczeń

Publication date: 4 January 2016

Published in: Foundations of Computing and Decision Sciences (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.2478/fcds-2014-0003

zbMATH Keywords

cellular automataagent based modelingword of mouth marketing

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Cellular automata (computational aspects) (68Q80) Marketing, advertising (90B60)

Cites Work

• Unnamed Item
• Strategies for the diffusion of innovations on social networks
• Dynamic models of segregation†
• Introduction Strategy for New Products with Positive and Negative Word-of-Mouth

This page was built for publication: The study of properties of the word of mouth marketing using cellular automata