Advertising coordination games of a manufacturer and a retailer while introducing a new product
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Publication:926588
DOI10.1007/s11750-007-0019-yzbMath1142.49019OpenAlexW1974611733MaRDI QIDQ926588
Luca Grosset, Bruno Viscolani, Alessandra Buratto
Publication date: 20 May 2008
Published in: Top (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s11750-007-0019-y
Applications of optimal control and differential games (49N90) Applications of game theory (91A80) Marketing, advertising (90B60)
Related Items (9)
Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity ⋮ Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain ⋮ Effect of manufacturer's innovation and retailer's promotion under trapezoidal demand with centralized and decentralized options ⋮ Advertising games on national brand and store brand in a dual-channel supply chain ⋮ Strategic technology licensing in a supply chain ⋮ An analysis of efficiency of time-consistent coordination mechanisms in a model of supply chain management ⋮ Cooperative advertising models in supply chain management: a review ⋮ Optimal advertising decisions for promoting retail and online channels in a dynamic framework ⋮ When should a retailer invest in brand advertising?
Cites Work
- Advertising for a new product introduction: a stochastic approach.
- Equilibrium pricing and advertising strategies in a marketing channel
- New product introduction: goodwill, time and advertising cost
- A differential game of retailer promotions.
- Channel coordination over time: Incentive equilibria and credibility
- STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
- EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
- Dynamic Optimal Control Models in Advertising: a Survey
- Dynamic Optimal Control Models in Advertising: Recent Developments
- Cooperative advertising in a marketing channel
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