Handbook of marketing decision models
From MaRDI portal
Publication:932093
DOI10.1007/978-0-387-78213-3zbMath1155.90006OpenAlexW1523253953MaRDI QIDQ932093
No author found.
Publication date: 8 July 2008
Published in: International Series in Operations Research \& Management Science (Search for Journal in Brave)
Full work available at URL: http://repub.eur.nl/pub/12585
Management decision making, including multiple objectives (90B50) Collections of articles of miscellaneous specific interest (00B15) Proceedings, conferences, collections, etc. pertaining to operations research and mathematical programming (90-06) Marketing, advertising (90B60)
Related Items (5)
Supply chains competition under uncertainty concerning player's strategies and customer choice behavior: a generalized Nash game approach ⋮ Consumer Choice Under Limited Attention When Alternatives Have Different Information Costs ⋮ Addressing endogeneity in aggregate logit models with time-varying parameters for optimal retail-pricing ⋮ A Markov Chain Approximation to Choice Modeling ⋮ A comparison of logarithmic goal programming and conjoint analysis to generate priority point vectors: an experimental approach
This page was built for publication: Handbook of marketing decision models
