Pricing and advertising of private and national brands in a dynamic marketing channel

DOI10.1007/s10957-007-9340-8zbMath1152.91023OpenAlexW2137362083MaRDI QIDQ933818

Guiomar Martín-Herrán, Nawel Amrouche, Georges Zaccour

Publication date: 25 July 2008

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10957-007-9340-8

zbMATH Keywords

PricingDifferential gamesAdvertisingFeedback-Nash equilibriumMarketing channelsPrivate label

Mathematics Subject Classification ID

Applications of game theory (91A80) Microeconomic theory (price theory and economic markets) (91B24) Marketing, advertising (90B60)

Related Items (16)

The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market ⋮ Advertising and exogenous interference in a segmented market ⋮ Are Retailers’ Private Labels Always Detrimental to National Brand Manufacturers? A Differential Game Perspective ⋮ Asymmetric information in a capital accumulation differential game with spillover and learning effects ⋮ A dynamic advertising model with reference price effect ⋮ Inter-organizational contract control of advertising strategies in the supply chain ⋮ Modeling the impact of product quality on dynamic pricing and advertising policies ⋮ Recent developments in dynamic advertising research ⋮ Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain ⋮ A goodwill model with predatory advertising ⋮ Pure-strategy Nash equilibria in an advertising game with interference ⋮ Advertising games on national brand and store brand in a dual-channel supply chain ⋮ Cooperative advertising models in supply chain management: a review ⋮ Optimal advertising decisions for promoting retail and online channels in a dynamic framework ⋮ Feedback Stackelberg equilibrium strategies when the private label competes with the national brand ⋮ Optimal dynamic advertising with an adverse exogenous effect on brand goodwill

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