Dual-role based pricing in a dynamic and competitive environment

DOI10.1007/S10957-008-9368-4zbMath1146.91017OpenAlexW2134250891MaRDI QIDQ937134

Gila E. Fruchter

Publication date: 20 August 2008

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10957-008-9368-4

zbMATH Keywords

Nash equilibriumdifferential gamemarketingperceived qualityprice signaling quality

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Microeconomic theory (price theory and economic markets) (91B24) Marketing, advertising (90B60)

Related Items (1)

Dual role of price and myopia in a marketing channel

Cites Work

• Unnamed Item
• Dynamic Optimal Control Models in Advertising: a Survey
• Dynamic Optimal Control Models in Advertising: Recent Developments

This page was built for publication: Dual-role based pricing in a dynamic and competitive environment