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Participation vs. Effectiveness of Paid Endorsers in Social Advertising Campaigns: A Field Experiment - MaRDI portal

Participation vs. Effectiveness of Paid Endorsers in Social Advertising Campaigns: A Field Experiment

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Publication:94311

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DOI10.2139/SSRN.2702053MaRDI QIDQ94311

Jing Peng, Christophe Van Den Bulte

Publication date: 2015

Published in: SSRN Electronic Journal (Search for Journal in Brave)

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