Advertising, brand loyalty and pricing

DOI10.1016/j.geb.2007.12.004zbMath1152.91441OpenAlexW2116228671MaRDI QIDQ952764

Ioana Chioveanu

Publication date: 14 November 2008

Published in: Games and Economic Behavior (Search for Journal in Brave)

Full work available at URL: http://bura.brunel.ac.uk/handle/2438/9085

zbMATH Keywords

price dispersionoligopolyadvertisingbrand loyalty

Mathematics Subject Classification ID

Production models (90B30) Production theory, theory of the firm (91B38) Microeconomic theory (price theory and economic markets) (91B24) Marketing, advertising (90B60)

Related Items (7)

Price competition and innovation in markets with brand loyalty ⋮ Myopic versus far-sighted behaviors in dynamic supply chain coordination through advertising with reference price effect ⋮ Pricing decisions with reference price effect and risk preference customers ⋮ An analytical model of the relationship between product quality and advertising ⋮ Competitive strategies and market segmentation for suppliers with substitutable products ⋮ A model of sales with differentiated and homogeneous goods ⋮ Consumer search with asymmetric price sampling

Cites Work

• Unnamed Item
• It takes two to tango: equilibria in a model of sales
• Endogenous availability, cartels, and merger in an equilibrium price dispersion
• One-way spillovers, endogenous innovator/imitator roles, and research joint ventures
• Brand and Price Advertising in Online Markets
• Search, Obfuscation, and Price Elasticities on the Internet
• A Model in which an Increase in the Number of Sellers Leads to a Higher Price
• Equilibrium Distributions of Sales and Advertising Prices
• A Model of Promotional Competition in Oligopoly
• Informative Price Advertising in a Sequential Search Model

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