Measuring the effectiveness of a mass customization and personalization strategy: a market- and organizational-capability-based index

DOI10.1007/S10696-008-9047-7zbMATH Open1147.90369OpenAlexW1993536189MaRDI QIDQ955702

Kathryn E. Stecke, Ashok Kumar

Publication date: 20 November 2008

Published in: International Journal of Flexible Manufacturing Systems (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10696-008-9047-7

zbMATH Keywords

indexpersonalizationmass customizationeffectiveness of a strategy

Mathematics Subject Classification ID

Production models (90B30) Marketing, advertising (90B60)

Cites Work

• Mass customization: metrics and modularity
• Aligning demand and supply flexibility in custom product co-design

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