Leader-follower games in marketing: a differential game approach

DOI10.1504/IJMOR.2010.030815zbMATH Open1183.90272OpenAlexW2058885902MaRDI QIDQ961463

Negash G. Medhin, Wei Wan

Publication date: 30 March 2010

Published in: International Journal of Mathematics in Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1504/ijmor.2010.030815

zbMATH Keywords

differential gamesmarketingcompetitive strategycompetition modellinggame modelsleader-follower games

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Marketing, advertising (90B60)

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