Considering endogeneity for optimal catalog allocation in direct marketing

DOI10.1016/j.ejor.2010.01.031zbMath1188.90138OpenAlexW2046767024MaRDI QIDQ976429

Harald Hruschka

Publication date: 11 June 2010

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2010.01.031

zbMATH Keywords

endogeneitydirect marketinghierarchical Bayesian modeling(D) marketing

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Related Items (4)

Investigating the effects of mailing variables and endogeneity on mailing decisions ⋮ A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing ⋮ Addressing endogeneity in aggregate logit models with time-varying parameters for optimal retail-pricing ⋮ Targeting customers under response-dependent costs

Uses Software

• bayesm

Cites Work

• Large Sample Properties of Generalized Method of Moments Estimators
• Posterior simulation and Bayes factors in panel count data models
• Bayesian Statistics and Marketing
• Constructing Instruments for Regressions With Measurement Error When no Additional Data are Available, with An Application to Patents and R&D
• TWO-STEP GMM ESTIMATION OF THE ERRORS-IN-VARIABLES MODEL USING HIGH-ORDER MOMENTS
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