Free trial or no free trial: optimal software product design with network effects

DOI10.1016/j.ejor.2010.01.014zbMath1188.91105OpenAlexW3121613968MaRDI QIDQ976469

Hsing Kenneth Cheng, Qian Candy Tang

Publication date: 11 June 2010

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2010.01.014

zbMATH Keywords

network effectsinformation goodssoftware free trial

Mathematics Subject Classification ID

Economics of information (91B44) Consumer behavior, demand theory (91B42) Theory of software (68N99)

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Cites Work

• Network Externalities in Microcomputer Software: An Econometric Analysis of the Spreadsheet Market
• Obtaining Strategic Advantage from Being Imitated: When Can Encouraging “Clones” Pay?

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